Dynamics CRM

Overview Sales Management Service Management Marketing Automation Business Intelligence Build Customer Connections Dynamic Marketing Messaging Improves Contact Rates Why CRM? Why Microsoft Dynamics?

Marketing Management

Better Marketing Drives Company Value

With Microsoft Dynamics CRM an organization achieves greater marketing impact with less, transforms every touch point into a marketing opportunity and uncovers additional opportunities of existing customers. A new campaign is budgeted, approved, targeted, and executed across multiple channels. Plus campaign responses are captured, routed to the appropriate department/sales person and campaign effectiveness is tracked and reported continuously to drive down marketing expenses and enhance message impact.

Key Marketing Benefits of Microsoft Dynamics CRM:

True 360-Degree Visibility into leads, offers, interactions, responses and marketing programs
Consistent Branding improved across the organization based on integrated marketing for cohesive brand and messaging
Greater Marketing Efficiency shortens campaign cycles by automating the planning cycles and lessening reliance on IT
Improved Measurability moves marketing ROI from the unknown to the know by clearly measuring response rate, conversion and key metrics

Increase Sales Success

Microsoft Dynamics CRM provides comprehensive capabilities for designing, defining and re-using of marketing campaigns and programs with easy to develop and re-use campaign templates. This modular approach makes it very easy for marketers to create and edit campaigns rapidly with minimal effort. Plus with product catalogs and price lists offer management can be customized by campaign or target group. Microsoft enables organizations to quickly and intuitive track estimated costs within the planning and budgeting phase versus actual costs for ease in ROI analysis.

Data and List Management

Seamless management of customer data and lists and the intuitive segmentation of that data is critical to the success of any campaign and ultimately the marketing organization. Microsoft Dynamics CRM offers a comprehensive yet intuitive set of tools that bypass IT for easy data import, cleansing and de-duplication. With the robust capabilities of Advanced Find and other tools, marketing users can easily segment data, create and re-use data views and then take action against those data sets or use them to automatically populate marketing campaigns.

Execution of campaigns and seamless tracking of all related communications, and tasks for increased follow-up and results is made easy with key campaign management component

Closed-loop campaign management
Quick Campaign Wizard
Offer management
Collateral management
Email templates
Outlook integration

Response and Lead Management

Microsoft Dynamics CRM delivers end-to-end management of responses via guided wizard and automated conversion and follow-up responses. Additional program advantages allow for one-click response conversion, powerful rules for response tracking and lead scoring, multi-channel communication support and email tracking.

Marketing Analytics

With a full spectrum of sales analysis capabilities ranging from basic reporting to OLAP/data mining and dashboards, easy report sharing and editing, drill-through capabilities and a report wizard the marketing organization is able to work with sales, service and executive management teams to implement, track and report on individual campaigns and overall marketing objectives.